What is your business actually worth — and what could it be worth?
Most owners find out the real number when it's too late to change it. We show you both numbers early: today's value, and the value a prepared business could reach in 24 months — then help you close the gap.
Our working goal for a committed owner is a 20–40% higher sale price. A goal, not a promise — we'll show you exactly what it depends on.
- Reviewed by a named human expert
- NDA before any financials
- Bank-level encryption
Start with two honest numbers.
No email required to see your results. Nothing you enter is stored.
Six questions, sixty seconds, no email needed. You'll get a preliminary range — wide on purpose, because six answers can't capture your business. Narrowing it is what the free full valuation is for.
How dependent is the business on you personally?
Your largest customer is…
Recurring / repeat revenue share
The gap between what it's worth and what it could be worth.
Buyers don't pay for your best year. They pay for what survives your departure: clean books, customers who stay, a team that runs without you. Two businesses with identical profits can sell for multiples apart — the difference is preparation.
Illustrative example only — your numbers come from the tools above and, properly, from a full valuation.
1 · Owner dependence
Can the business run 30 days without you? Every "no" costs at closing.
2 · Customer concentration
One client over 30% of revenue is a discount waiting to happen.
3 · Financial hygiene
Books a buyer's accountant can verify in days, not months.
Closing that gap takes 12–24 months of deliberate work. That work is our product.
How it works — price included.
Why we show the price: because you'd find out anyway, and businesses that hide pricing from Main Street owners are usually about to waste their time.
Step 1 · 60 seconds
See your range
The estimate above. No email, no obligation.
Free
- Six questions, instant result
- Current range and achievable range
- Your value gap, honestly wide
- Assumptions shown, nothing stored
Step 2 · 48 hours
Get the real number
NDA first, then your actual financials. Free because it's how we earn the right to step 3.
Free
- Built from your real financials
- Three valuation methods, range + spread
- Eight value-driver scores
- Your specific value gap in dollars
- Signed by a named human expert
- NDA before any document changes hands
Step 3 · 24-month journey
Close the gap
The Value Growth program. Cancel anytime, effective end of month.
$350–500/mo
- Valuation refreshed every quarter
- Value-over-time chart
- Three prioritized actions with $ impact
- 45-minute expert call every quarter
- 14-day money-back on the first month
Accountants: advise clients on what their business is worth.
Your clients ask; now you have the answer. A white-label valuation service under your firm's name — free for them, expert-signed, with a revenue share for your firm when a client joins the program.
How the partner program works
The questions owners actually ask.
Straight answers, including the ones that don't flatter us. If yours isn't here, ask a human below.
Is my financial data safe?
You sign an NDA before we see a single number. Data is encrypted in transit and at rest, is never sold or shared, and you can request export or deletion at any time. The only people who see your financials are the analyst and the expert working on your valuation.
Is my business too small for this?
Our sweet spot is businesses worth roughly $1–10 million. Below that, the honest answer is that our program usually costs more than it returns — and we'll tell you so rather than take your money. The free estimate will give you a useful read either way.
How accurate is the 60-second estimate?
Honestly: it's a starting point, not a valuation. Six inputs produce a ±35–40% range. The free full valuation uses your real financials, three valuation methods, and a human expert's judgment — that's the number worth acting on. Even then, we give ranges: anyone who gives you one confident number is guessing with confidence.
I'm not selling for years. Why now?
That's exactly who this is for. Preparation moves value slowly — owner dependence and customer concentration take quarters to fix, not weeks. Owners who start 2–5 years out capture the gap; owners who start at listing time accept the discount. If you're selling within 6 months, we're honestly not your best option — a broker is.
What does it cost?
The estimate and the full valuation are free. The Value Growth program is $350–500/month, shown before you commit, cancel anytime effective end of month, 14-day money-back on your first month. No setup fees, no success-fee surprises — if you eventually sell through our licensed broker partner, the fee structure is shown to you in writing before you decide anything.
The full valuation starts with a 20-minute call.
We're early, and we'd rather tell you that than pretend otherwise: right now every valuation is prepared personally — a real analyst, a named expert's signature, your NDA signed before any document changes hands. The first step is a short call so we both know it's a fit.